An Evaluation At Primark Stores Essay Example | Topics and Well Written Essays - 2000 words

An Evaluation At Primark Stores - Essay display caseThey are expected to produce and market the products and services ethically and in an environment-friendly manner, provide good running(a) conditions for the employees, etc,. Along with these, the organisations owe their revenues to the society, and thus have to pay back a part of it by component the community at large. All these expectations in Toto make up the Corporate Social responsibility(CSR) of a firm. It is delineate as, a concept whereby companies integrate social and environmental concerns in their business operations and in their fundamental interaction with their stakeholders on a voluntary basis ((Mcnall & Hershauer, 2011) CSR is a means of ensuring the sustainability of an organization. Unless it conducts the trade morally, the malpractices and loop holes in the operations may surface at any time and become the organisations weakness in winning the police wagon of customers. Decent working conditions attract good job-seekers and make the organization a better place for the employees, this again reflects on their loyalty. When a percentage of profits are diverted towards community development, the company appeals to the attention of bigger audience and helps it build a brand image. Finally, the stress on environment is the order of the day and in that location is growing concern in the consumers towards using eco-friendly products. Thus, CSR is a social investment that reaps huge competitive usefulness to the companies and guarantees their viability in the competitive markets (Banerjee, 2007). 2. Primark Stores Primark is a chain of 235 clothing stores spread in 7 countries including Ireland, Spain, UK, Netherlands, Portugal, Germany and Belgium. Associated British Foods (ABF) plc., is its recruit company. The clothing line offered by Primark include men, women, kids and baby clothing, accessories such as shoes and home linen paper and upholstery. Its competitive advantage lies in presen ting variety to the expression-conscious customers at affordable rates. The factors that allow Primark to sell high fashion products at such low prices are Bulk-buying merchandising only the most popular sizes Stream-lining of operations their low-cal and unsophisticated design logic low expenses on promotion good ties with suppliers 3. Corporate Social Responsibility at Primark Primarks CSR is aligned according to the instructions drawn out by ABF. These initiatives fall into 6 categories under the Twinings Ovaltine Strategy Model developed by ABF. The model is illustrated in figure 1. The facets of this strategy apposite to Primark are discussed in the following sections. Figure 1 Twinings Ovaltine Strategy Model of CSR at ABF (Source Associated British Foods universal resource locator http//www.abf.co.uk/our-decentralised-approach.aspx) 3.1. Its People The company believes that its human resources are one of its main assets. All the employees are treated gibely, provided with equal opportunities in case of employment, training, promotion, etc., based on their skill and ability. The company gives due regard to their safety during work. They provide by the regulations set by national and international statutory bodies in the countries where they operate. Harassment is considered as a crime. Primark accords due respect to the cultural differences among employees, who belong to different backgrounds. Open communication among the entire workforce is encouraged. The concentrated whistleblowing policy guarantees that the employees abide by Primarks code of conduct (Werther & Chandler, 2011). 3.2. Upstream and Downstream