BMM notes Essay

Attempt all the questions.Read the question carefully originally answering.Figures to the right indicate full marks.Illustrations/ Layout is not Compulsory. But ensure to give a clear and concise description of the visual.1. Answer whatever four (a) What is the remainder between Political Advertising and Government Advertising? Give ace example of each.(b) What is seminal? How important creative brief is for writing copy for a product? (c) How is reason why copy different from slice of life copy? (d) What are the essential qualities to become a good copy source? (e) apologise the importance of sub-head for the print media.(f) What are the different types of copy? explicate one in detail. (g) Explain the following terms (Any three) (i) Zoom in(ii) fragment(iii) Wipe(iv) Pan.122. Answer any four of the following question (a) Write short note on, Copy for Children as the fall guy Audience. (b) Give both examples each of comparative and demonstration type of advertising. (c) W hat are the essentials of a Good Poster?(d) Give your comment on Daag Achche Hain, Television commercial. (e) Analyse any one of the recent human beings service television or print advertisement. (f) (i) Maine poocha kya? is the base line of which detergent brand ? (ii) Insan Phone lete hain baat karne ke liye, is the line of which television commercial?(g) Explain the various stages of producing a TV commercial?123. Answer any two (a) Radio advertising creates a Picture in the Mind. Explain? (b) Write a 30 sec Radio spot for Shoppers stop, Highlighting, Range and Location. (c) Write a direct mailer to the prospective Customer in Bandra, persuading them to keister their monthly grocery requirement to Sangam, A Hindustan Lever Limited Venture. Sangam provides free home delivery within an hour.104. Multimedia campaign and strategy (Attempt any one)(a)VIP luggage is launching a new campaign to reinforce its new image of a company marketing trendy luggage for upwordly ready young pro fessionals. They have added new design and different colours in their portfolio of products. i. Prepare a creative brief for Making Impact on the Target Audience. ii. Create a press advertisement campaign based on the creative brief. iii. Prepare a storyboard for television commercial based on the creative brief.PDF Powered By BMMBox.com565www.bmmbox.comwww.bmmbox.com(b)PDF Powered By BMMBox.comThe recent cases of corruption among a few police officers tarnished the image of Mumbai Police. The Commissioner wants to improve the public image of the Mumbai Police.i. Advice them on strategy and baseline.ii. Develop a 3 advertisement press campaign.iii. Develop a storyboard for a 30 sec TVC.PDF Powered By BMMBox.com