Evaluation of Subway’s Branding and its SWOT analysis Essay

NAMEA brand is a combination of name, term, sign, symbol and design intended to identify the goods or services of one seller, which helps him/her to differentiate from those of competitors (Kotler 2006, 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then, the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps, the founder of subway – Fred DeLuca and Dr. Peter Buck – realized the importance of developing a good brand name. There are several desirable qualities for a brand name. It should (i) suggest about the product’s benefits and qualities, (ii) be easy to pronounce, recognize and remember, and (iii) distinctive. Subway has fulfilled all these qualities. Its slogan ‘Eat Fresh† suggests the freshness of the ingredients used for the submarine sandwiches. Also, as Subway offers a wide assortment of products like sandwiches, salads, cookies, potato chips etc, making every visit a fresh one for its consumers. The colour green and the use of tomatoes in the logo symbolize the healthier aspect of Subway’s food products. Subway has a high degree of brand awareness; consumers are able to associate Subway with its submarine sandwiches that are filled with fresh vegetables. The brand name is not offensive; it did not create any inappropriate excitement like French Connection’s provocative slogan – FCUK, which has resulted in many controversies in countries including Singapore. Brand name is very important as a good one can add greatly to a product’s success (Kotler 2006, 273). SUBWAY’S OVERALL STRENGTHS AND WEAKNESSES StrengthsSubway has successfully market itself as a healthier alternative to traditional greasy fast food. In the press release on 18 November 1999, Subway has listed the seven low-fat subs with 6 grams of fat or less menu offering convenience and good nutrition food products for consumers’ fast-paced lives. This has made Subway as the best fast food choice for consumers who are concerned about eating right; counting calories or trying to eat healthy. Also, according to the press release, Subway is conscious of the dietary needs of vegetarian consumers and offer options for them – Veggie Delite, which is simply a salad sandwich. At Subway, consumers are able to personalize their own submarine sandwich by choosing the type of ingredients, condiments and salad  dressing they wish to have for their sandwiches. The choice of getting the sandwich toasted is available too. This personalized service is not common in most of the fast food restaurants. Besides, unique sides like freshly baked cookies and potato chips are offered instead of the usual mash potatoes, French fries or coleslaw. Generally, the portion served is relatively in comparison to normal burgers. Overall, Subway’s sandwiches are loaded with fresh ingredients that differentiate Subway from its competitors. WeaknessesSubway’s sandwiches tend to become soggy after kept for a period of time without consuming. This will affect the overall tastiness of the sandwich. Such situation happens most frequently to people who do take-away. In addition, Subway’s sandwiches only come in Six-inch or foot-long sizes. This may be considered a relatively large portion to consumers whom may have smaller appetites, especially for the tweens and those younger. Also, Subway’s sandwiches are not Halal Certified. ‘Halal’ is an Arabic word which means lawful or allowable. Any food or drink that falls under this category is permitted for consumption. (Majlis Ugama Islam Singapore 2008) Since subway’s products are not Halal Certified, the affected people would mainly be the Muslims. As a result, Subway may lose such potential consumers, where actually there could be opportunities to tap a global Halal food market of about 1.4 billion people. Hence, stalls with Halal Certification will have a competitive advantage over Subway. (Majlis Ugama Islam Singapore 2008) RECOMMENDATIONS 1.To prevent Sandwiches from becoming soggy easily, Subway can separate Sandwich’s dressing for take-away orders. Thus, the taste of the Sandwiches will not be affected. 2.To overcome the weakness of Sandwiches being a relatively big portion to people with smaller appetites, Subway can introduce smaller sizes of sandwich. Also, even though Subway Singapore does provide kids meal to cater to the tweens and younger crowd, known as â€Å"Kids’ Pak†, when compared to kids meal available in McDonald’s and Burger King, Kids’ Pak is relatively unknown. The image of Kids’ Pak. (Official SUBWAY Restaurants’ Web Site 2008)Kids’ Pak ®, a specially designed meal package for children that includes a  sandwich prepared on a 4-inch round deli-style roll, a fruit roll fruit snack, a 100% juice box and a toy premium. (Subway Singapore 2008) (Is it possible for this paragraph to shift to beside the above pic?)Hence, Subway Singapore should widely advertise on the availability of such kids meal to gain more consumer awareness of the product. This can be done through posters and TV advertising, especially on Kids Central – Singapore’s local channel for kids, where children are the main viewers. This way, it will appeal greatly to them and parents will see the meal as a great option for a healthier meal as fats contained within the Subway’s Kids’ Pak – similar to Subway Fresh Fit for Kids is much lesser than in Kids’ Meal offered by McDonald’s and Burger King. (Subway Fres h Fit n.d.) The Image of Halal Certification (Majlis Ugama Islam Singapore 2008)However, presently, Subway is not able to obtain Halal Certification due to various market, regulatory and business issues. However, Subway still does cater to customers who need a non-pork menu. Subway obliges by recommending them what is suitable in the menu and would change to a fresh pair of gloves to prepare the sandwiches. (Subway Singapore 2008) IN GENERAL, GIVE 5 EXAMPLES OF PACKAGING OR BRANDING WHICH SERVES A COMPETITIVE ADVANTAGE FOR A FIRM Coke: The packaging of coke not only offers convenience to consumers, but also helps consumer to identify the product easily through its shape and colour – red and white, of the bottle. In addition, the branding of Coke has facilitated the promotion of all same-brand products. Examples are Coke Zero, Coke Light and Vanilla Coke. McDonalds’: The logo ‘M’ is well recognized worldwide which helps speed consumer purchases by identifying the firms’ product. The colour combination of the logo – red and yellow also acts as a tool in identifying its product. Apple: The logo of Apple denotes product quality and a form as status and self-expresion as apple has successfully brand and market itself. According to Gobe, M., â€Å"The power of their branding (Apple) is all that keeps them alive†, where brands have established deep, lasting bonds with their customers. (Kahney 2002) This foster of brand loyalty serves as a competitive advantage over rival firms. KFC: The acronym of Kentucky Fried Chicken makes it easier for consumer to say and spell. It also denotes the product that it’s selling and differentiates the quality of it chicken sold from competing firms. Moreover, the use of ‘Colonel Sanders’ as a mascot/logo further helps in identifying KFC’s product. (Armin. 2006)Nike: Nike has effectively brand itself using a ‘tick’ as its logo. The incorporating of the simple ‘tick’ onto the design of its products makes it distinctive from rival firms. In general, all these brands are widely recognized, where consumers are simply able to relate the brand name and its products. (Need to write conclusion?)Reference List1.Kotler, P., S. Adam, L. Brown, and G. Armstrong. 2006. Principles of Marketing. Australia. Pearson Education Australia. 2.Subway 2008. n.d. About Subway : History. http://www.subway.com.sg/exec/sam/view/id=540/node=206/ (accessed October 2, 2008). 3.Singapore. Majlis Ugama Islam Singapore. 2008. Halal Main Page: Basic Principles. Islamic Religious Council of Singapore. http://www.muis.gov.sg/cms/services/hal.aspx?id=1706 (accessed October 5, 2008)4.Singapore. Majlis Ugama Islam Singapore. 2008. Halal Certification: Halal Certification Benefits. Islamic Religious Council of Singapore. http://www.muis.gov.sg/cms/services/hal.aspx?id=1704 (accessed October 5, 2008)5.Majlis Ugama Islam Singapore [Image]. 2008. http://www.muis.gov.sg/cms/services/hal.aspx?id=1704 (accessed October 5, 2008)6.Subway Singapore. 2008. About us: Subway FAQ’s. http://www.subs.sg/aboutus/aboutus_faq.html7.Subway Singapore. 2008. Frequently Asked Questions. http://www.subway.com.sg/exec/sam/view/id=544/node=294/8.Official SUBWAY Restaurants’ Web Site [Image]. 2008. http://www.subway.com/subwayroot/menunutrition/menu/menu_kidspak.aspx9.Subway Fresh Fit. n.d. Fit Kids: Nutritional Information.

Organizing Researching and Illustrating Material Essay

Step 1 1. Interview the administration groups, employees, and clients of Phoenix advertising, Roanoke Branch. * In order to understand the background, the process, and the internal situation of Roanoke Branch, interviews to different people that are connected to the company must be made. 2. Conducting surveys to both employees and clients of the company. * There must be surveys to conduct in order to gather information from the people who are connected in the company and to have specific cases that would give probability to the proposed actions to solve the problem. 3. Using print and online resources as added materials to the research. * Along with the interviews and surveys, print and online resources should also take into account to identify the company based on historical cases that print and online sources could provide. Print source will be used as historical data while online sources are used for contemporary and future data of the company. Step 2A: Surveys Employees 1. As employees, are you being paid by the company with the right benefits that the company has imposed? * This is asked in order to determine the compensation of the employee that can be the cause of employees’ work distraction. 2. Is there any process of account review in the company? * This is asked to identify the strengths and weaknesses of the company when it comes to the accounts of the employees and management itself. 3. Is Roanoke Branch the same with other branches when it comes to mode of payments? * This is asked to compare and contrast the situation of Roanoke Branch to other branches of Phoenix Advertising. Clients 1. Are you satisfied with the work of the company that was given to you? * This is asked to determine the stand of the client when it comes to the quality of the company’s work. 2. Do you know anything about the current situation of the company? If yes, kindly state the situation in brief. * This is asked to know if the clients are sensitive to the issues and  situation of the company. 3. Will you still use the company (specifically the branch) despite of the fact that there are internal problems? * This is asked if the clients will still be loyal to the company even if there are problems within it and to also determine if the problem of the company do not manifest within their production of products. To: The CEO of the Roanoke Branch Phoenix Advertising Mr. Gregory S. Forest Dear Mr. Gregory S. Forest: As the Vice President of Human Resources in Phoenix, I send you this letter to ask your good office to assist me on your company. I would like to make a visit to your company on August 18, 2010 to conduct some interviews and surveys. In order to fulfill the study for the probable causes and further effects of the problems and circumstances within your branch, I would like to ask you some questions about the company and its current situation in both internal and external forces. I would also like to interview some of your employees and clients in relation to these issues. The coverage of my interviews and surveys are based on the policies, employee performance reviews, project designs, internal and external agendas, and administrative configuration when it comes to company issues. I hope to hear positive feedback from this letter in order to conduct the interviews and surveys as part of the research. Thank you so much. Problems: 1. Quality of work 2. Loyalty to the customer 3. Issues within the company a. Do we need to share with the client b. Will this affect our relationship Facts and Causes: 1. Loyalty to the customer a. Answer any questions the customer might have b. Address the issues Impacts and Effects: 1. Loyalty to the customer a. Since this has been addressed production has increased 28% b. Turnover is down 15% c. Absenteeism is down 29% Morale has improved significantly which shows in production Solutions: 1. Incentive program a. This will increase morale b. Decrease morale for employees not receiving an award c. Encourage other employees to participate Illustrations: I chose to use the bar graph so you can clearly see the decrease in turnover, increase in production and decrease in absenteeism. It is simple and clear so that you can understand why this is so important.

British Poetry Essay

The comparison and contrast of Wilfred Owen’s and Rupert Brooke’s approaches to the subject of war The Soldier by Rupert Brooke and Dulce et Decorum Est by Wilfred Owen were both written during world war one. War and death are the themes of both poems but they are written from different perspectives. The two poets take different approaches in portraying the effect that war has on the people involved. The Soldier by Rupert Brooke idealises and glorifies war while Dulce Et Decorum Est by Wilfred Owen highlights the horror and cruelty of war. Wilfred Owen gives the reader the impression that war is horrible and that dying for one’s country is not all the glory and honour that it seems, and that in reality, dying in a war, no matter for what cause, can be both painful and full of suffering, while Rupert Brooke, on the other hand, gives the reader the impression that dying in war for one’s country, is very honourable, and glorious. In ‘Soldier’, Brooke expresses his love for England and how he believes it is right to fight and die for his country. However, Brooke never knew what war was like, as he died in 1915. Therefore, his poem is very idealistic. This is expressed when he writes, â€Å"†¦ there is a corner of a foreign field that is forever England†. Here, he sees the English soldiers’ bodies as parts of England. If they die on foreign soil, that land will be forever part of England because their soul remains there along with their values and love for England. Brooke does not describe the horrible nature of death in war and only tells how the soldier honors England by dying while defending the nation. He evokes positive feelings toward the war and describes optimistically the soldiers’ thoughts once the war has finished by using words like â€Å"happy dreams† and â€Å"laughter† By contrast, Wilfred Owen uses irony to portray war not as a glorious duty but as a barbaric massacre. â€Å"Dulce et decorum est/ pro patri mori† which mean: â€Å"it is sweet and honorable to die for one‘s country†. He considers this a lie for most soldiers after they see and live the reality of the war as soldiers. War can not be called sweet but horrible. Owen opposes to the idea of fighting in a war. Wilfred Owen focuses on the tragedy of war and the conditions of the soldiers. For example, he depicts the soldiers as â€Å"Bent double, like old beggars under sacks†. Generally, one thinks of a soldier as a man full of strength, who looks brave with his uniform and marches confidently to war. In contrast, Owen tries to make the soldiers look like penniless men and gives a sense of their non-glorified reality. Their uniforms, their psychological and physical health are destroyed. That shows how the battle has severely damaged the spirits of the soldiers. As can be easily seen, Brooke’s poem supports fighting for one’s country and patriotism, whereas Owen’s poem questions the reasons for fighting a war.

Comparison of Barbara Ehrenreich"Bright-Sided" and " Essay

Comparison of Barbara Ehrenreich"Bright-Sided" and " Mariah Burton Nelson, " I Won. I'm sorry." - Essay Example It does this by looking at how these articles are in a dialogue about identified aspects of popular US culture discussed by these scholars. In I Won. Im sorry, Nelson presents a candid and insightful discussion on the gender stereotyping in athletics as one of the popular cultures in USA. As a former basketball player, Nelson alludes to her own experiences because she happened to have actively engaged in her favorite game at a time when US culture was quite skeptical ob the involvement of women in certain sporting activities. With her first-hand experiences, Nelson acknowledges that indeed, gender inequality is quite evident in athletics in the country. Due to the patriarchal nature of the society, men have been brought up to believe that there are certain games that should not only be reserved for them. To them, the womenfolk should only concentrate on skating, gymnastics and tennis. The other prominent feature that appears in Nelson’s discussion is the issue of feminism. Even if the society is slowly transforming and giving room to the women to be active in athletics, a lot of concern is raised about how their involvement in athletics can make them to behave. Unlike their male counterparts, women are supposed to be careful not to be viewed as masculine. She says ‘Women want to be tall enough to feel elegant and attractive, like models. They want to feel respected and looked up to. But they don’t want to be so tall that their height threatens men. They want to win — to achieve, to reach new heights — but without exceeding male heights’ (P 570). Meaning, they are still viewed as a weaker sex who should apologize for appearing masculine and at times have to feature in nude adverts so as to prove to the society that they are still elegant and have the beauty that qualified them as feminine creatures who must be dominated by the male

Critically discuss the reasons why organisations outsource IT Essay

Critically discuss the reasons why organisations outsource IT - Essay Example This is followed by a critical analysis of the main issues that organizations need to address when managing relationships with their IT outsourcing partners. Organizations base their IT outsourcing decisions on a number of factors; however, the most common reason for outsourcing IT functions to a professional IT vendor is that it enables organizations to focus on their core area of expertise. Heikkila and Cordon (2002) have identified this and other reasons behind organizations’ decision to outsource IT. For instance, outsourcing the IT function frees up the limited capital of small and medium-sized organizations to invest in core competence areas. Firms that do not have skilled IT professionals can benefit from the expertise offered by outsourcing service providers. Despite rigorous analysis of all these factors and effective decision making by the organization, the outcome of the outsourcing arrangement depends largely on how the decision is implemented. Therefore, it is important that the implications of each step in the implementation process are identified and contingencies are provided for in advance to realize the intended benefits of IT outsourcing. Organizations may also be motivated to outsource their IT function because of the value it may add to the performance of some of their core functions. Such organizations may have a critical value for IT but may not possess the skills and resources to extract that kind of value from their IT assets. Davis and Golicic (2010) explain how information systems play a crucial role in the supply chain relationship of some organizations. By making information about market needs and stock levels to partners throughout the supply chain, information systems enable organizations to manage their distribution and transport systems more efficiently. Demand levels can be met more accurately and develop a market orientation. Sundaram, Schwarz and Jones (2007) discuss the motivation underlying organizations’ decision to

Pullotion Essay Example | Topics and Well Written Essays - 750 words

Pullotion - Essay Example Here comes the main problem of this millennium: the insane destruction of the environment, as we think that we are in secure, which is far from the truth. A warm evening in a fun and friendly company once has completely changed my inner world. One day my friends and I after dinner in the restaurant decided to walk along the coast. We were laughing and having fun, and nothing seemed to be able to change that. But this time the coast wasnt pleasant. Everywhere were dead swollen fish, black sand and the stench in the air. The childhood memory has arisen, though it was more than 15 years ago. It was a bright sunny day. I was looking forward to go with my parents to our favorite place on the Persian Gulf. Finally, it was the long-awaited meeting with the sea. I run to the shore, but everything was not as usual. Ugly oil stains fettered once azure water. On the white sand blackened terrible spots, and around were lying suffocated fish and black bodies of birds. Seagulls with feathers stuck together could not take off. The place which once was beautiful now has resembled an apocalyptic picture. I picked up a dying bird, trying in any way to help her and could not hold back my tears. Mom said it was all because of war, but then I could not even understand the full horror of the word. War destroys our lives, suddenly breaking into a cozy and familiar world. Even if the military battles are not taking place around of you, the horrors of war will catch you up in a place which seems to be rather peaceful. Thus, the large oil reserves are not only the Gods blessing. It is these deposits of oil which became a stumbling block between Iraq and Kuwait. On August 2, 1990 the territory of Kuwait was invaded by numerous Iraqi soldiers and Iraq announced the annexation of Kuwait. Hundreds of thousands of people fled the country; thousands of the remaining were arrested or killed. Iraqis looted or burned almost all civilian objects and set fire to 700 oil wells. Almost a year after

World War I's Technological innovations and its impact on modern Essay

World War I's Technological innovations and its impact on modern warfare - Essay Example Nationalism among European countries combined with growing tension and rivalries due to industrialization has led military buildups throughout the continent. Nations became aware of their neighboring nations and in response to this tension, England, France, and Russia formed an alliance which they called "Triple Entente". This alliance was aligned in preparation against Germany who allied with Austria-Hungary. Such alliances divided Europe with strict guarded borders thus the onset of an impending World War became virtually impossible to avoid. The beginning of war in Europe started when in 1914, Archduke Franz Ferdinand, heir of the throne of Austria-Hungary was assassinated. Serbia was suspected to be behind the killing. Austria-Hungary attacked Serbia but it was protected by its ally, Russia. Then Germany came to the rescue for the Austrian because they were the ally of Austrian-Hungary. Militaries from different countries came to the rescue for their respective allies and the conflict grew out of scale. In more than a month, Europe and its neighboring countries were engulfed in war. But the militaries of different nations were not perplexed. This is because each of them has their own weaponries and technology to defend themselves. British Admiral Jacky Fisher wrote in 1915 that, "The war is going to be won by inventions." Weapons never been seen before such as tanks, the zeppelin, poison gas, the airplane, the submarine, and the machine gun has nevertheless fired their way through. World War I suddenly drew upon electrical technologies that had been under development for decades. Radio has become essential for communications and its transmission of voice was developed rather than codes. Electricity also contributed on the advancement of war. Battleships or tanks, for example, did had electric signaling lamps, helm indicator, fire alarms, remote control for bulkhead doors and controlled whistles which all uses electricity. Guns and turrets and raised gun magazine ammunitions also uses electricity. Incandescent and carbon-arc searchlights became usable during nighttime navigation, long-range daytime and nighttime signaling illuminates enemy ships during night engagements. Some of the most technological advances World War I has innovated and created were meant for attack and defense. These were the following: Weapons of War: Submarines. Although they had been around for decades, submarines became powerful weapons and became potential threat to any ship that sailed in deep waters. Their torpedoes can sink any ship that would invade territorial waters and these ships have become every nation's weapons in the waters. But the use of submarines was without restrictions that in May 1915 German submarine torpedoed Lusitania, a non-combatant U.S. ship killing 1,195 people on board. From then on, allied ships and submarines were outfitted with sensitive microphones that could detect engine noise from enemy submarines and ships. They developed sonar, but its development came nearly during the end of war (Museum). Aeroplanes. Ten years before the eruption of World War I, the Wright brothers have just made a second flight of their first