Spice Mobiles: Sales and Distribution Strategy

Spice Mobiles: Sales and Distribution Strategy Indian wireless sector has been an epitome of growth and success story all along as the cellular subscriber base increased from 1.9 million as on March 31, 2000 to 584 million as on March 31, 2010. As the sector has matured, the baton of growth has been passed-on to novel concepts such as Telecom Infrastructure Companies (commonly known as the tower companies), Value Added Service providers (popular application being Caller Ring Back Tone-CRBT) and more recently the home-grown Mobile Handset (HG) players. The Indian Mobile Handset Market is dominated by established international brands such as Nokia, Samsung, Motorola, LG etc. Nokia has been a clear market leader followed by Samsung, a distant second. There has been a continuous jostle for the third position with players like Motorola, Sony Ericsson, LG vying for the spot. Apart from the braded cell-phones, the market is also flushed with cheap, unbranded imported mobile phones that get routed through grey markets to reach domestic consumers (most of these unbranded mobile phones, hitherto, were without any International Mobile Equipment Identity (IMEI) numbers). When mobile phones were introduced in India in the mid-90s, US based Motorola, Swedens Ericsson and Finlands Nokia dominated the handset market in India. Over the years, the old order has changed. Asian players like Samsung and LG, European brands Philips and Siemens now compete with Motorola and Sony-Ericsson. Now with the emergence of local players like Micromaxx, karbonn and Spice etc., the competition has got all the more intense and the fight for consumers pocket has increased. Nokia, the undisputed leader is now challenged by local players like Micromaxx which has replaced Samsung to become the third biggest mobile selling vendor in the country. If we look a bit deeper, its not only the price or technology, but the reach of these new players in terms of distribution that has given them such a big chunk of the market and that to so soon! HOME-GROWN MOBILE HANDSET PLAYERS Given the backdrop of the growth in the domestic wireless subscriber base coupled with no dominant mobile handset player in India apart from the international brand, Nokia, provided business opportunity for Indian firms to take a plunge into the market; thus, the creation of HG players including Spice Mobiles, Micromax, Karbonn, Lava, Videocon etc. The business model followed by most HG players is relatively simple. These players have research and innovation teams that provide India-centric design specifications to contract manufacturers in neighbouring countries of China, Taiwan etc. These phones are shipped to India which are then routed through the domestic distribution channel for sale in the domestic market. Time-to-market from design-to-production-to-end market is critical in this sector as such players have set-up three-layered distribution system that includes regional distributors to support micro-distributors that in turn service the retail outlets. The initial part of the success of HG players was largely attributable to the price-elasticity of demand prevalent in the Indian market. These players provided phones loaded with various features at an affordable price. Other key aspect of the strategy followed by these players was to initially tap the rural markets where consumers are relatively less brand conscious and more price conscious. We believe it was not just the price differential that made these players tick; the home-grown players provided innovative offerings to rural markets (such as multi SIM handsets, mobile phones with 30-day battery back-up) that provided value-for-money rather than mere price-differential a key success mantra to tap the fortune at the bottom-of-the-pyramid. (Hitherto, the key market segment for these players) The inflection point for the growth of HG players in the recent times also came from the directive from the Government of India to bar handsets without IMEI numbers to be used in India. These handsets were a direct competition to the HG players and a ban on them provided huge growth opportunities for these players. Encashing on this opportunity, the HG players have grown from strength-to-strength and are slowly but surely cementing their place in the Indian Mobile Handset market. Attuned to its primary market segment i.e. Tier-I and Tier-II cities, the marketing by HG players were hitherto more of the push-strategy whereby greater pass-through margins were given to Distributors and Retailers. However, off-late they have also initiated the use of pull-strategy by venturing into brand building initiatives such as roping-in of brand ambassadors and sponsoring of sports tournaments. We see these initiatives as a prelude before venturing into more lucrative urban markets. However, going f orward the HG players shall have to contend with various challenges such as to constantly invest on innovation and brand building; to build and strengthen their distribution network after-sales services; to move-up the value chain both in term of technology (providing 3-G Technology, QWERTY format phones) and markets (from Tier-II/ Tier-III segments to Urban markets) and to counter direct competition from Chinese players who are looking to set-up shops in India. Here in this study, we will discuss the key distribution strategies and challenges of one such home grown player Spice Mobile. A DIFFERENT DISTRIBUTION MODEL The distribution of mobile phones varies considerably from that of other consumer electronics and appliances such as LCD TVs or Air conditioners. This is because the pace of sales of mobile phones is a lot faster than the other consumer electronic goods. Also, the physical size of the products also is a factor. The mobile phone, being a quite fast moving product, hence is not handled by the distributors handling TVs and audio products or washing machines and refrigerators. Hence the supply chain management and logistics management of the two products distribution becomes very different. The great Indian mobile revolution is all set to move to the rural part of the country, with handset manufacturers gearing up to come out with market-specific products to acquire maximum share. The next big opportunity for telcos will be in the hinterland where two-thirds of the countrys 1.17 bn population lives.There are many factors driving handset manufacturers and operators to the rural market. Th ough India is emerging as one of the biggest telecom markets, metros and tier-2 cities are already reaching saturation point. Hence, companies have no option but to explore newer markets to sustain the growth. As of now, India is adding around 9 mn subscribers a month, and in June 20010 the country added 11 mn subscribers. E.g. if we look into Samsung Indias distribution chain, we find that every Samsung product other than the mobile phone (and IT products, which again has a different distribution chain) are distributed by the same wholesaler. For mobile phones, there is a totally different Distribution. This is a result of the above two major factors (pace of sales and physical size of product). Example: Distribution of mobile phones by Samsung The Distribution of Samsung mobile phones is divided by zones primarily. This strategy is more or less similar for all major mobile phone manufacturing companies. The northern region, comprising Jammu and Kashmir, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Delhi, Uttarakhand and Rajasthan, have four distribution partners for Samsung Mobile. Now for better reach and response to consumer demands and to cater to them efficiently Samsung are looking to add five more distribution partners to the Northern Region. Samsung has recently strengthened its distribution network in the country by appointing SSK and Link as its distributors for mobile sales in the Western and Eastern part of the country, respectively. The company already has Telemart and United Telelinks as its distributor in the Northern and Southern parts of the country. There are usually two distributors between the company (Samsung Mobile) and the retailer. E.g. there is a chief distributor for the products for the western zone. Under that distributor, there are other wholesalers for the mobile handsets which are usually for particular cities in case of cities with considerable size and market. E.g. Ahmedabad has two distributors which supply to the retail firms in the city. While some of the smaller cities/towns have a distributor in common. Also, some of the premium retail firms might buy directly from the chief distributor (only if the quantities justify it). Example strategy: Franchisee retailers Also, Franchising Strategy for some companies has also helped in driving sales and profitability. E.g. Nokia Priority franchisee showrooms. Nokia has setup priority dealers to boost growth in organized trade. The following have been the benefits for Nokia as a result of the success in franchisee retailing: Positive brand experience across segments in a controlled environment Channel drives retention for Nokia Win the war before the battle Positive retail experience drives higher avg. selling prices Harnessing entrepreneurship spirit of franchisees Retail space investment by franchisee Nokia drives location selection, branding merchandizing support, media support Tackles fakes effectively The Value contribution to Nokia by Nokia Priority dealers in 2007 was around 10% of the total revenue generated by Nokia in India. It is expected to be around 20% by 2010. A TYPICAL DISTRIBUTION CHANNEL FOR MOBILE HANDSET VENDORS Consumer Manufacturer Mobile Devices National Distributor RDS Retailer/ Key Account When we contacted retail outlets like Hotspot, The mobile store, which comes right before the end user in the distribution system, they gave us similar details regarding the channel members which are above them for various hand set providers. This information was further substantiated by visiting the redistribution stockists of companies like nokia, samsung, LG, spice etc. However, although the above structure is pretty common in industry, the Indian players like Spice, Micromax etc have gone away with the concept of national distributor. We will discuss the implications of this decision by taking Spice Mobile as our information source. INDUSTRY LEADER: NOKIA DISTRIBUTION CHANNEL Nokia India(ND) HCL India(ND) Bright point India(ND) GSM Handsets South and west India GSM Handsets North and East India Margin 3.5% CDMA Handsets National Distributor Margin 3.5% Redistribution Stockist Pan India 150 Nos Margin 2.2% South and West India 90-100 Nos(Urban+rural) Margin 2.2% Redistribution Stockist Redistribution Stockist North and East India 90-100 Nos(Urban+rural) Margin 2.2% Micro Distributor(Rural) 500 Nos Margin 3% Retail Outlets (includes Telecom Outlets, Electronics Stores, Nokia Priority Dealers, Key Accounts, Modern Trade, Operator Stores) 100,000 nos. (Nokia has a numeric reach of 99% and a weighted reach of 99% Margin 3-5% TRANSPORT OF GOODS: STRUCTURE NOKIA This is the flow of goods from the production/assembly units in china and Malaysia to the end user. For Nokia, central warehouses are located in Mumbai, Chennai and Delhi, which then transfer handsets to regional warehouses, typically 1 in each state. From these regional warehouses, handsets are then transferred to the redistribution stockist wherein the actual sales to retailers happen mostly on ready stock basis. SALES TEAM STRUCTURE: NOKIA For Nokia, the last level in its sales force is Area sales manager. Earlier, they used to have sales officers and sales managers under nokias direct control and pay scale but now these two profiles have been shifted or in some cases omitted to/by distributor. Sales executives, ISDs all are on the pay scale of distributors. SPICE MOBILE: DISTRIBUTION CHANNEL STRUCTURE After sales Support Centralized Repair Center Modern Trade State/Regional Distributors Located in Delhi Company operated request center Directly by Spice Mobile Dedicated sales team at regional level Margin 6-7% Pan India 56 Nos (state wise) Margin 2.2% Micro Distributor (RDS) 500 Nos (Tier2, Tier3 cities) Margin 6% Authorized regional repair center (ARC) Central distribution and collection center for parts and faulty handsets 32 (in each state) Authorized service center (ASC) Multi brand service centres Total 76 in number across India Retail Outlets (includes Telecom Outlets, Electronics Stores, Hotspot Dealers, Key Accounts, Modern Trade, Operator Stores) 50,000 nos. Margin 3% atleast rest depends on consumers bargaining As opposed to other competitors, the differentiating factor about spice distribution chain is the removal of one layer in the distribution chain, namely the national distributor level. They distribute their products directly to regional distributors, who in turn distributes to the micro distributors and then, to retailers. Micro distributors provide the extensive reach to them as they have strong presence in the rural areas/villages where they operate. The key advantage of operating such a structure according to our discussion with Spice sales team is the margins that the national distributor makes, which can be passed down the chain to the regional distributors and retailers. This results in higher profitability for channel partners ie. regional distributors, micro distributors, retailers, which in turn results in them being more aggressive in promoting the Companys products to its customers. The entire warehousing and distribution management has been outsourced with effect from 31st October, 2005 for the period of 5 year to AFL Logistics, a division of AFL Pvt. Ltd. (AFL), one of the logistics management companies in India, which is responsible inter alia for shipment of goods to regional distributors through its controlling warehouse based in Delhi. KEY PARTICIPANTS IN DISTRIBUTION CHANNEL: ROLES AND RESOURCES Now lets discuss in details the various function of channel members Company: Spice mobile manufactures the goods in Himachal plant or assembles them once procured from China and send the same to the distributors. The logistic partner (AFL) assist the company in the same. The company does the negotiations and promotion activities on its own. The credit and payment policies are also handled and negotiated between the company and distributors. Also company directs certain promotions to retailers. Regional Distributors: Ownership is transferred once invoice is generated by spice to state/regional distributors. They transfer the products from company to distributors. They basically take order form the distributors and provide them with the products. They bear risk and negotiations are also handled by them. These parties absolve company from appointing more personnel and funds for the activity of mere transportation and inventory holding from warehouse to the distributor. Micro Distributors: They are the primary buyer of company. The sharing of information, risking and payment are carried out between regional distributors and distributors and then between regional and company. Distributors provide market coverage to the company also create orders. In Spice mobile, promotion activity is carried out by distributors. Retailers: They usually undertake all the functions and transfer the physical possession and ownership to customers. They usually only perform promotion along with company, for rest of the function they interact with distributors. They act as the final source of information and payment to the company. Members Regional distributors/Stockist Stockist / Micro Distributor Retailer Role Involved in the business of re-distribution to authorized micro distributors Responsible for warehousing, transport of goods to next tier and payment collection May be non-exclusive, but have separate set-up for each business Involved in the business of re-distribution to wholesalers and retailers May be exclusive to the business Includes all classes of retail outlets Involved in counter sales and not in the business of redistribution Not required to be exclusive to the business Resources High financial strength with ability to hold stocks Infrastructure Office, IT capability, godown space High financial strength with ability to hold stocks and provide credit in the market Infrastructure IT Limited spend on localized sales promotion Appropriate store location and size SALES TEAM STRUCTURE: SPICE ISSUES IDENTIFIED IN SPICE SALES AND DISTRIBUTION Multiple Micro distributors in a given territory Having multiple distributors in a territory can spell problems for the company because when two or more distributors supply to the same retailer it can cause disputes. Also the distributors do not pledge loyalty to the company. This problem is faced in dense markets like NCR where distributors are very closely located. Like in Gurgaon sector 14 market, spice distributor itself is doing retailing as well although there are other retail stores in the market whom he himself sell! There is a clear limited control over distribution; i.e. spice people cannot take action against any non performer or in some cases high performer doing some leakage in the system. The company does not have any MIS at the distributor level The company does not have any MIS at the distributor level where it can measure the sales done by the distributor. The distributors have their own software in which they fill in their sales of a period and send it to the company. Thus secondary sales are not captured frequently and spice is dependent on distributor for this data. It seems spice is not at all interested in tracking the final sales. There is no clear cut liability of goods damaged in transportation As told by the distributors, there is no clear cut rule for the liability of the goods damaged in transportation. Sometimes it is borne by the company and sometimes by the distributor. But if the value of the damaged goods is significantly high, it can result in a conflict between the company and the distributor. No exclusive retail stores to capture urban markets Spice has a very strong presence in tier 2 and tier 3 towns. But, in metros and tier 1 cities they fall way behind Nokia, Samsung etc. One reason is that spice on mobile store, Hotspot doesnt work on exclusive spice model but carry a full range of competitor products. Thus to capture the interest of urban consumer, apart from new higher end models, spice also need a strong independent stores more in the lines of Nokia priority dealers as part of its distribution network. No dedicated sales force to monitor distributor As per our discussion with Spice distributor and Spice sales team, sales person or ISDs are on a pay scale of State distributor. Although their targets and region is set by distributor, sometimes with the help of Area sales manager, since ASM does not have any ownership of sales force, all push efforts and execution of sales plans cannot be tracked to a definite level.

Different Cultures Learning Styles Essay

The word culture has been derived from the Latin word â€Å"cultura† which means to cultivate (Online Etymology Dictionary, 2009). Generally it refers to the manners, norms, values, knowledge, attitudes, art, habits and behavioral practices that are preferred and chosen as ideal by majority of the people of the society. With the encroachment and progress in the hi-tech world of today, different cultures across the globe have rapidly undergone the process of acculturation. Thus, learning of diverse cultures around the globe is not a big issue. There are various styles by which one can easily get versed with the multitude of cultures. Some of the styles are as follows. Worldly classroom set up If we have a look at different traditional classrooms of different countries, as well as different classrooms in various cities within one country; we will witness that a number of similarities and differences exist. There are some common factors like discipline, teaching atmosphere, syllabus, curriculum, learning, traditional teaching tools and classroom sitting style; that are common to all classrooms in any part of the world. The difference comes in the degree of effectiveness in teaching, learning, resource input, extra facilities like heating and cooling system, comfortable sitting arrangements and provision of latest technology etc. These factors definitely contribute to creating differences in the scale of learning among the students. Traditional Classrooms around the world Another very popular and effective style of learning culture is the traditional classrooms around the world. Traditional classroom tends to favor cultural learning to its fullest. It is one of the best places where students can interact for a long duration and learn different regional cultural aspects with the passage of time. Interaction of young students with their fellow age group students and teacher with the students definitely promotes broadening of cultural patterns. These written and unwritten rules, which we call culture, consciously or unconsciously, affect people around us. Students at an early young age being quick observers and imitators are swift in picking, absorbing and following various cultural traits and values. Thus, classroom either at primary, secondary or higher level plays a vital role in learning one’s own as well as other cultures prevailing around us. Today’s American culture verses others If we look into different cultures prevailing across the globe, we see impressions of American culture on rest of the world; reason being advanced technological development. America has played a vital role in diffusing its cultural traits to other cultures. Whether it is progressivism, technology, living patterns, habits, music, entertainment and even mind sets of the people; American influence is clearly visible. Nevertheless, many of the traditional and deeply embedded cultures like Islamic, Chinese, Japanese, Indian and Greek cultures still are maintaining their identity, and have truly preserved their norms and values to a great extent. CUSTOMS AND COURTEOUS Taboo of learning in world cultures Every culture in every society observes certain taboos and manners. There are certain issues and topics that are considered forbidden in some cultures like restrictions on sexual activities and relationships, restriction on various diets, incest taboos, exposure of body parts, social-economic class, medical disorders and diseases, alcoholism, depression and divorce. Taboos vary from culture to culture; a taboo in one culture might not be a taboo in another. These taboos are learnt via culture and transmitted to generations. Adapting in different societies Adaptation level of culture and manners varies from society to society. There are various factors like education, technological advancements, public awareness, and values among the old generation that play their role in the adaptation of the culture. Researches have shown that technological advance societies have greater tendency to accept change and modifications as compared to the traditional backward societies (Whitehead, 2005). Learning styles in different communities Learning styles also vary from society to society. For example some societies are seen under great influence of electronic media like TV, radio, and internet. Where as some get inspiration from print material, poetry, literature, newspapers, and classrooms. In illiterate societies people have their leaders, teachers, religious scholars, parents and grandparents as a source of learning. TECHNOLOGY IN THE CLASS ROOM The progress of classroom learning Importance of the traditional classroom learning can never be ignored in any society, thus with the advancement in technology, teaching as well as learning has now become a trouble-free chore. Gone are the days when teachers just used to use simple black board for communication. Progress in the classroom learning can easily witnessed with the use of tools like multimedia, overhead projector, computer, audio and video tapes etc (Integrated Publishing). Many Audio Visual aids are available to teachers so they can perform their job quite comfortably. Making use of virtual class rooms has facilitated the teachers in loads. It saves a lot resources and time when the instructor and learner communicate from their locations. It further promotes distant learning, and makes the learning process enjoyable and reasonably priced (Integrated Publishing). Degrees pertaining to technology A lot of degrees that are related to technology are being offered these days. Computer science, instructional technology degree, technology in distance education, diplomas in virtual education, teleconferencing courses etc are definitely rewarding degrees in today’s modern day. Well advanced students with technologies today The amalgamation of Internet with the latest technological aids has played a vital role in enhancing the learning process among the students. Utilization of technology has no doubt drastically brought several changes in the learning of the individuals. Teleconferencing, virtual universities, online degrees and distance learning have very well equipped the students with latest tools and techniques (Conner, 2006). Moreover it provided the students with an opportunity to interact with a number of qualified teachers and students from within their homes. Several chat rooms, discussion forums are available in order to facilitate the students in broadening their views and thinking. We can safely say that well advanced students are equipped with latest technology today (Conner, 2006). POST SECONDARY LEARNING AROUND THE GLOBE Education in America Generally it is believed that education in America provides chances and corridors to achievement. Post secondary educational learning in American society carries great value and importance, as it contributes to the social, economic, cultural, political, mental and visual development of the nation. It therefore focuses on the expansion of critical thinking, promotion of exploration and research, problem solving, developing insight, adopting skills and proficiency among the youth. So that nation could be gifted with highly professional, mobile, innovative and productive individuals at higher levels. Education in Japan If we look into the post secondary educational learning in Japan, we observe that the aims and objectives prevailing are not much different from those prevailing in America. Both being highly advanced and developed countries, more or less focus on similar learning methods. Impacts of European methods of learning are also visible. However, along with similarities, Japanese educational learning system does have some uniqueness as well, like the Special course schools are similar to non-university education in US. Education in Australia An influx of migrants from more than 100 countries, Australia is basically a British-European society. In earlier times post secondary education meant university education. Main aim behind the post secondary education is the development of mental power (intellect), university should be the center of professional training of students. Along with this, in order to cope with the latest trends it is indispensable to inculcate in students such abilities that will help them to become experts in a specific field of study, put out their best and add to the relevant work in their field. It too has influences of British and American educational learning on it. Conclusion In today’s society, there are a multitude of different cultures. In this paper you will learn about the different types of learning styles around the world. You will also be able to understand the different how technology has greatly improved learning and how different regions of the world have different technologies used for learning. References Conner, M. L. (2006). Introduction to a e-Learning Culture. Retrieved July 22, 2009, from Ageless Learner: http://agelesslearner. com/intros/elc. html Integrated Publishing. (n. d. ). THE SELECTION AND USE OF AUDIOVISUAL (AV) AIDS. Retrieved July 22, 2009, from Integrated Publishing: http://www. tpub. com/content/religion/14229/css/14229_324. htm National Governor’s Association. (2007). Innovation America. A compact for Postsecondary Education . National Governor’s Association. Online Etymology Dictionary. (2009). Retrieved July 22, 2009, from Online Etymology Dictionary: http://www. etymonline. com/index. php? search=culture&searchmode=none Whitehead, B. (2005, Oct 24). Educational technology allows for flexibility in learning and teaching. Retrieved July 22, 2009, from web-conferencing-zone. com: http://www. web-conferencing-zone. com/4030-educational-technology. htm

Locked in the Cabinet

Written by the 22nd Labor Secretary of the United States Robert Reich, Locked in the Cabinet appears to be written with noble goals and intentions. That is, â€Å"to bridge the widening gap between the rich and the poor.† Robert Reich is a friend of former United States President Bill Clinton for 25 years and ended having extremely opposing views. He turned out to be a disillusioned member of Clinton’s cabinet. He pointed out the failure of Clinton’s administration to fulfill its intended aims and roles for the benefit of its constituents. The book was packaged like a journal with entries with their specific dates. The journal was dated on the four year span of the first term of Bill Clinton. The book displays a fragmentary-like form of a daily account with the specified time when the event occurred. In this book, he used a string of metaphors to present his points in a creative way, perhaps. In the book, Clinton was treated with hesitation. Reich did not deliberately stated â€Å"President Bill Clinton† in the book. He would refer to a certain â€Å"Bill† who, he said, his longtime friend. He was, perhaps, also considering their friendship while criticizing the leadership of his very own close friend. It is commendable that Reich aims for bridging the gap between the rich and poor. He stressed his being a liberal who has always been ready to fight for the rights of their constituents. For him, being liberal is giving an individual his rights. He stressed the importance of giving such because it is the main role and function of the government, anyway. As a liberal labor secretary, he advocated the rights of every worker especially their right for a wage increase. He even tried to convince company owners and manufacturers not  to use their powers against the striking workers. These workers are just airing their rights and sentiments, in the first place. Pertaining to the legitimate role and functions of the government in a private enterprise economy, he stressed out the role of the government on giving the outright benefits that a worker should have. He pushed for wage increase among the workers in the United States. He stressed the importance of some sort of â€Å"government intervention† in pushing for the rights of the workers. Even if Clinton is his longtime and close friend, it did not stop him in voicing out his criticisms towards Clinton’s unsatisfactory leadership through his book. He said that Clinton’s administration did not know what should be prioritized and seemed to forget what the purpose of his coming to Washington. He related that Clinton had the leadership but did not have the enough courage to take effect what is best for the people. But then, his disappointment over Clinton’s policies and administration has always been overshadowed by his affection towards his longtime friend. He views contemporary American policies as a â€Å"disaster† which does not actually respond to the actual needs of their constituents. He bluntly criticized everything he thinks not in the right place. I totally agree with his concept of liberalism. He cares for the â€Å"liberation† of every individual’s rights. He put forth the importance of giving everyone of what is due to him. As a statesman, it just right for him to have the heart for the oppressed and not for the oppressor. He has showed concern for the advantage of the people. It is just that he was â€Å"locked in the cabinet.† He implied that limitations of being a member of a cabinet. It might appear that cabinet members have all the power to take effect pro-people policies and actions, but then, they are subjected to the bureaucracy’s approval. He used many underlying themes in his book. This somewhat gave a twist on the sharp opinions that he wants to present. He admitted that he is indeed a frustrated secretary who wished that everyone would hear his and the society’s plight. Reich’s book is really informative. It is amazing how he is able to present such controversial revelations given that Clinton is his very close friend. He presented his point bravely leaving no missed point behind. I guess he just showed an objective setting of the situation of Clinton’s administration and the United States government system in general, particularly to the labor sector. With no doubt, he showed, through his book, his deep concern for people. On the other hand, the book, behind its impressing underlying themes, also received criticisms, perhaps from those who were behind the administration of Clinton. They claimed that Reich’s work was just like a fictional work and even claimed that it is a mere propaganda. They added that Reich’s claim were not realistic at all. Well, I guess, they just have to see the bigger picture. I believe that Reich has noble goals and aims as he presented his points in the book. Undeniably, Reich’s book deserves a commendation. He did his work well as the labor secretary fighting for the workers’ rights. People in the government should get a copy of his book immediately. Reference: Reich, R. (1997). Locked in the Cabinet (1st ed.). Norwalk, CT: Easton Press.                     

Critical Essay of a Newspaper Article Essay Example

Critical Essay of a Newspaper Article Essay Example Critical Essay of a Newspaper Article Essay Critical Essay of a Newspaper Article Essay In the article „We did it! † published on 2nd January 2010 in The Economist, the author presents women’s current situation on the labor market and the changes it has experienced over the past years. He states that female empowerment is â€Å"the biggest social change of our times†. However, he points out that there is still no equality between men and women. The latter still obtain lower wages for the same work, there still exists the problem of the glass ceiling and the question of having children still remains problematic for many employers. Even though some countries have introduced certain improvements to make the life of working mothers easier, these solutions are yet very imperfect and far too few. The author concludes that currently women keep advancing, as they have before. For the title, the author chooses a phrase that may be confusing at first – â€Å"We did it! † – but its meaning becomes clear when we see the picture that illustrates the text. It’s the image of Rosie the Riveter, who during the Second World War was representing women who worked in factories. Apart from the well-aimed title and illustration, the author selects data that supports well the thesis of the article and presents it in a clear, well-organized way. The conclusion, however, is slightly imprecise; the last sentence of the article is just a description of the current situation and does not seem to conclude the text in a logical way. The style used is not very complicated, yet precise and accurate. The language is adequate to the profile of the newspaper the text appeared in, it is The Economist, which is addressed to the general reader. On the whole, the text is aptly written and coherent.

23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year

23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year Thanksgiving is one of the most bright and cheerful holidays of the year, a day to spend with your family and friends and get together for a tasty meal and peaceful evening. Here are some things to do on the Thanksgiving day to make it memorable and fun. Celebrating With Your Family For many families, Thanksgiving weekend is a chance to enjoy rare meetings and festive mood. 1. Cook a dinner. Cooking a dinner with your family is a touchy and precious moment for you and your family to remember. Its also a great way to show your gratitude and lend a helping hand to the hostess. 2. Watch Thanksgiving Day Parade. Parades are held in many cities and watching them on TV or in real life makes this day really special and festive. 3. Play sports. There are multiple health benefits of spending time with your relatives outdoors. Sports activities are useful in particular considering a full course dinner ahead. Tennis, basketball or frisbee are great activities for big families. 4. Watch an old movie. Thanksgiving is a great opportunity to sit altogether by the TV. Your family may choose a movie to watch annually and make it a good family tradition. 5. Look through family photos. Make this holiday a little bit nostalgic: your elder family members will enjoy that. Some of your family members could even start asking you awkward questions about your life in college. 6. Decorate the table. Dont forget about fancy napkins and candles! Beautiful decorations will set up the mood for tasty dinner. 7. Take a trip to the countryside. Living in a big city might be stressful so spending a weekend in the countryside is a relaxing and healing way to celebrate. 8. Make a wish by breaking wishbone. While carving a turkey take out a wishbone and let it dry. After the dinner, two family members pull at it and the winner makes a wish. 9. Participate in Turkey trot race. Burn up some calories before the big dinner and also raise some money for low-income families. Celebrating With Your Friends Friendsgiving Being away from home doesnt mean that Thanksgiving is canceled. Make it into Friendsgiving which tends to gain popularity through last years. Even with poor cooking skills, you can still throw an amazing party and even set up a new tradition among your friends. 1. Play video and board games. Entertainment is an important part of the holiday. So dont forget to prepare the list of games you and your friends will enjoy. Apples to Apples, Jenga, Clue are not taking too much time to play as Monopoly so are a better choice for a fun evening. 2. Watch annual football game. If you and your friends enjoy sports, its a good idea to watch a sports channel together and cheer for your favorite team. 3. Watch the best episodes of favorite sitcoms. Share the episodes you enjoy the most with your friends. Holiday-themed episodes will fit the most. 4. Set up a picnic. If the weather is fine and you dont want to stay inside, go ahead and pack for a picnic in the nearest park or wood. Fresh air and the beauty of fall weather are great for active games and sincere conversations. 5. Ride bikes in a park. Fast and active ride in a park can easily burn off calories you’ve consumed this holiday weekend and also set up a good mood for the rest of the day. 6. Pajamas party. Its more untraditional way to celebrate Thanksgiving but definitely a fun one. Cozy pajamas, chilling music and tasty snacks among holiday lights will create a relaxed holiday mood. Sounds nice, doesnt it? However, there are even more party ideas for students to celebrate Thanksgiving Day. 7. Play football. Team active sports are great before big festive meals. Football is a traditional game for this holiday and it is fun to watch for those, who choose not to participate. Celebrating on Your Own Dont be depressed if you are celebrating this day without guests. Make it a real holiday for yourself and do what makes you happy. 1. Take a good nap. Thanksgiving weekend is a wonderful time to shake off stress from studying and working the whole year. So take a time to relax and get a good rest. 2. Take popcorn and watch a favorite movie. Is it Scream or Batman? Grab a big bowl of popcorn and turn on your favorite movie or sitcom. 3. Take a long walk or ride. Sometimes you really need to fresh up your thoughts and walking in the fresh air is a way to do it. And its a great cardio exercise. 4. Prepare for Black Friday. If you are about to go shopping on a Black Friday, make a list of things to buy and shops to visit the next day. This will help you to concentrate on things you really need and not to be distracted on sales. 5. Volunteer. Your local churches or homeless shelters may need some help, especially at this time of the year. You can help with cooking and serving a meal or donate redundant clothes to charity. By the way, did you know how many benefits you get from volunteering? 6. Make a thankful list. This is more than just a good tradition but the way to concentrate on aspects of the past and stay positive for the future. So go ahead and make a list of things that have brought you happiness this year and what you are thankful for. 7. Watch Thanksgiving documentary. There are plenty of amazing historical movies about pilgrims and origin of Thanksgiving Day which you will find interesting. Enjoy your Thanksgiving and don’t forget to give your thanks!

Privacy as a Basic Individual Right Essay Example | Topics and Well Written Essays - 1250 words

Privacy as a Basic Individual Right - Essay Example However, privacy runs through out the constitution in the 27 amendments. Regardless of the purpose of the act or legislation, it has an effect on the privacy of an individual. (Yero, 2006). Most scholars of the law interpret the ninth amendment to mean that certain rights of the individual though not exclusively described in the bill of rights need to be protected. The privacy right, therefore, extends to anonymity, security and bodily integrity. Dignity and respect are the fundamental principles that define the need for privacy. To argue my point, I will look at a controversial aspect of human beings that is life and death. The controversy of life and death in regard to invasion or restriction to privacy can be seen in the following situations; prisoners on death row, euthanasia, abortion and termination of medical treatment. Euthanasia: this is the intentional inducement of death at the request of the victim (person dying). Persons seek euthanasia because they need to be relieved f rom dire pain or want a dignified exit from the world if they are for instance in a gross, non reversible state. In past cases, the courts gave rulings in support of rule utilitarian utterly disregarding act utilitarian. However, the interference of human rights activities in the situation has led to considerations on the matter (McDougall, 2008). Case study: Britain, 1992, Dr Cox faced prosecution for allegedly performing Euthanasia. The patient, Mrs. Boyes, aside from being terminally ill was in excruciating pain. To end her suffering, she requested her doctor to end her life. During court proceedings, the argument on whether or not the patient had the right to request death and the doctor’s jurisdiction on the matter took centre stage. The prosecution argued that the patient was in pain, making delusional and, therefore, prone to make life threatening decisions. In response to this claim, the family said the patient was sane hence her decision to choose death instead of li ving in pain. From the above case, the question of personal liberties springs up. Do individuals have the personal liberty to take their own life at will? Are there exceptional circumstances where the law allows an individual to die? The patient wanted to die with dignity, she also expected her doctor to respect her decision to die and finally, to maintain her bodily integrity. Closer home; there is the Quinlan vs. Missouri State case. In 1975, Ann Quinlan went into a coma that reduced her to a vegetative state. Her parents legally took up the role of making decisions for her. Ann’s parents were Catholics (privacy of beliefs, 1st Amendment) (Yero, 2006) in which case they believed in the sanctity of life but not in living by support of artificial means. In view of this, they decided that Ann should not be on life support machines. The state challenged the parents stand, but the courts ruled in favor of Ann’s parents, therefore, respecting their religious stand. Contrad ictions: Jurisdictions impinge upon an individual’s right to privacy on the matter of life and death. The American law describes mercy killings as criminal homicide despite personal liberties. So where is the contradiction? The state of Oregon for instance passed the assisted suicide and Death with Dignity Act making euthanasia a personal liberty. In Texas, the Advance Directives Act Section 166.046 affords medical and health care facilities the right to terminate life-sustaining treatment in cases where continued treatment is futile. Therefore, in

Reflection Essay Example | Topics and Well Written Essays - 500 words - 63

Reflection - Essay Example in it, this section aims at exploring the issues that I found confronting and/or surprising, the extent to which I was persuaded and why, and the new things I learned from Session 21 that I have not thought about before. One of the things that I found quite challenging is the extent to which many stakeholders are ignored by their own systems of administration as they allow corporations to take over natural resources, which, as I understand now, cannot have a price tag on them. This is based on the fact that we ignore the damage that we inflict upon them today, but hardly do we even examine the damage that we do to the future of these resources and coming human generations. The ignorance demonstrated by both governments, which have been put in the corporations, and the corporations, which look to make nothing but profits, is quite confronting. For instance, dumping animal remains in rivers and never minding to clean them up and evicting families from fertile land, where they survive, just to make a dam for water meant for sale is quite disheartening (Merin Para 4, 5). What surprised me, however, is how we all think that we are not affected because we are so far away from Bolivia, Lesotho, China, and many other affected areas, little do we know of the globally extensive impacts that continue to haunt us today. The perceptions developed in the movie are extremely captivating and greatly convincing for anyone that cares about other people, as opposed to those who are only driven by self-interest, and anyone who cares about natural resources, especially water. Even those who are driven by self-interest should now, after reflecting on this session of even watching the film, be persuaded. One of the reasons I did not take much efforts to persuade me is the fact that I am personally affected by the continued privatization of water resources, which should never have a price on them. I have considered with the amount of money I spend on water every day and decided that the